Picsell is a mobile application, that is primarily designed to cover the needs of retailers and manufacturers, who are aimed at optimizing their workflow and retail experience through visual merchandising and SKU recognition.
Picsell can be used to fulfil both aims - picture recognition and merchandise automation altogether or it can run as a separate solution.
The app is designed for the corporate usage only and doesnt contain any built-in payment methods or registration.
By means of picture recognition the products as pre-programmed SKUs are being detected with annotation assigned to each product. The client can have a detailed report on the results of recognition on the request.
As a SFA solution, this application covers such needs as:
- ability to view routes and store locations: each day the merchandising staff has a precise schedule for the work day;
- ability to track effectiveness: ability to view all tasks for each location and quickly complete inspections, inventory checks and audits;
- photo reporting: easy and quick photo documentation;
- price monitoring and gathering data on competitors, monitoring shelf spacing and out-of-stock detection: complete one task to meet all the listed goals by assigning customized tags to the photo report;
- ability to customize routes, tasks and schedule for merchandisers or sales reps and monitor the completion progress;
- reporting: the collected information is used for the detailed reporting, customized for the needs of each company;
- ability to leave comments and get in touch with a support team for resolving issues more effectively.
Its planned to extend the functionality of existing app in further versions.